Cans also come in different diameters, and not all beer cans share the same one because a variety of diameters serves distinct branding and functional purposes in the beverage industry. The two most common beer can diameters are 202 (2.13 inches) and 211 (2.25 inches), with each used extensively depending on the can’s intended size and market. The 211 diameter is found on the vast majority of standard 12oz cans, giving a good-sized branding surface at a low production cost. Beer Packaging Insights says this 29.4mm diameter has been accepted by consumers as the traditional standard for beer packaging, which is why it is a popular choice for mass-market brands.
The 202 diameter is slightly slimmer at 2.13 inches, and is commonly used for the 8-ounce and 10-ounce cans as well. These thin-walled tins are used for niche or high-end brews, where a brand seeks that slender and contemporary aesthetic. A narrower diameter gives the can added strength allowing it to hold internal pressures of carbonated drinks that may reach as high as 90 psi. Slim cans also allow for a more efficient retail footprint because they stack and can be placed on shelf space in a better manner than traditional 12-ounce cans.
Bigger cans — 300 dia (3 inches) for 16-ounce cans, which are very popular in the craft beer market It gives more volume, while still keeping a relatively low height for single-serve consumers, thanks to the larger diameter. Enter 16-OUNCERS Over the years, Craft Beverage Trends reported in 2023, craft breweries have seen a significant increase of 20% growth for their standard can designs through utilizing 16-ounce containers that give more logistical surface area for unique branding components and are more attractive to consumers craving larger serving sizes.
Brands can even further differentiate their products with custom beer can diameter. Tailored dimensions align with branding efforts and provide solutions for particular logistical requirements such as improving stackability or shipping expense reduction. In general, the variety of can diameters in beer enables brand relevant packaging by functionality, making it attractive from a consumer perspective.